A large audience recently encountered the concept of augmented reality (AR), when Google first showcased its Google Glass smart technology. Then, there was a time of virtual cat, bunny masks, and a lot more. Still later, it was a Pokemon hunt. At some point, Apple and Google showcased an ARKit and ARCore respectively, which lead to a number of new AR-powered games and apps, whose facilities are much wider and more beneficial for society than the Pokemon hunt. As it gained popularity, AR became one of the most sought-after cutting-edge technologies.
Let’s go back to the start and see how the augmented reality era emerged and what it is about. To put it simple, AR is a technology that makes it possible to embed computer-created 3D elements into a human’s field of view. To see virtual objects augmenting reality, it’s enough to have a smartphone with an installed AR-supporting app.
Speaking about AR, it shouldn’t be confused with virtual reality (VR), as AR doesn’t imply the creation of a new virtual world, but just augments the existing one. At the same time, VR is used to create full-fledge computer simulators allowing for a complete immersion.
The very concept of AR is far from being new. The history of AR in its modern sense dates back to VR-related development. Thus, in the 50-60s, Morton Heilig patented Sensorama – the first-ever virtual simulator – which was shaped as an arcade that stimulates all the senses, and not only vision and hearing. The design encompassed stereo speakers, a stereo display, fans, odor emitters and a motional car. It wasn’t later than 1978, that professor Steve Mann invented the first-ever wearable AR-device called EyeTap. It would superimpose a text image on a real picture. The kit consisted of a computer placed in a bag and connected to a glasses camera. Steve kept improving the machine, and today it looks like a simple device resembling regular glasses.
Yet, the first person to introduce the term “augmented reality” was Tom Caudell. At that point, he and his colleague were expected to suggest ways to reduce costs on expensive diagrams that were used for marking factory zones involved in Boeing assembling. They came up with an idea to replace hardboard signs with special helmets that displayed information for engineers. This made it possible to avoid manual signs rewriting, but to change them in a computer program.
The further AR development was rapid. A boost in microprocessors and, consequently, in the entire technology, significantly speeded up the work. We can say that the modern stage of augmented reality development dates back to the release of the first ARToolKit library, which employed a system of camera position and orientation recognition in real-time mode. This allowed for matching the image of the real and virtual cameras and thus made it possible to superimpose computer graphics on real world markers.
Today, AR technology is very popular and widely used in various fields of our life. Our team specializes in solutions that allow for creating AR-powered apps for iOS and Android devices. AR can help your business become the most spoken-about among your customers and competitors.
An AR-powered app will enable you to show your customer a lot more than you can fit into one banner, and produce a stunning effect. Customers will have access to a complete list of goods or services, click to log onto social nets, the website, or to make a phone call.
For instance, what can a car dealership put on the billboard? A car photo, its cost, 1-2 advantages of this make.
And what does AR technology have to offer? Just imagine – you hover a smartphone over the billboard, and the car headlamps light up; you hear the sound of the car opening, and the car slowly starts to rotate 360. At the same time, you see the list of advantages that may exceed a dozen. You see floating buttons around the billboard, and you can get directions to the nearest car dealership, make a call, as well as download prices and configurations.
Pretty cool, isn’t it? Let’s move on!
What comes to your mind when you hear “an ordinary restaurant ad”? Probably, a beautiful photo of its interior and exterior or a special dish, as well as its location and operation hours, and very often that’s it.
And how can AR help? Hovering over the banner, the customer will see a demo visit to the restaurant, will be able to download the entire menu, learn the prices, available special offers and event book a table. You customers will surely be very excited about your approach.
Today, foreign language mastery plays a very important role in a child's life and future career. What do most English language school ads look like without VR? A logo, a curriculum, the upcoming admission date (you need to re-read the banner time and again).
An AR-powered app will give users or potential customers more opportunities. For instance, hovering over the ad will change the language of the entire text; the user will hear beautiful English and an offer to learn to speak like that. The user will be able to fill out a form and to sign up for a demo lesson. A school representative will receive an application to their email.
Nowadays, most people buy goods or services online. And what do you think customers do when they see goods that they find appealing? They start to speculate whether this product will suit them and they’ll definitely wish to try it on. A mobile app that allows users to try on clothes and accessories will make shopping engaging and interesting, hence, online sales will start to rise. And it’s just one of the ways to benefit from AR in the modern world.
AR doesn’t create new reality, it adds vividness to the existing reality, which makes it different from virtual reality. This field gains more and more popularity. Special apps, bright mascots and extraordinary offers draw the target audience’s attention to the product. For instance, smartphone apps activate funny creatures that kids used to be able to see on a yogurt cup. Hovering a smartphone over the yogurt cup, a kid gets a loot box with clothes and outfits for their character, or a location. Option may vary depending on imagination. Such an extraordinary PR campaign leads to a significant sales increase.
To sum up, we can say that augmented reality is more than just games and selfies with virtual masks. It’s a huge amount of opportunities for commercial use, new horizons in education, industry, medicine, building engineering, trading and even tourism
Today, this field is being actively explored. This is the time of ongoing ideas generation, search for extraordinary application techniques and recognition of the entire power of such a fantastic technology as augmented reality. And what ideas do you have? Contact us, and together, we will create the most efficient ad for your business! Be the first to opt for a unique solution for your business, and get the maximum effect!