News

Firebase Predictions make it possible to detect and create user segments that are the most likely to make (or not to make) a particular action in the application (for instance, make a purchase or watch a video). Firebase Predictions are based on machine learning: the system analyzes user behavior and predicts their further steps on the basis of the findings.
Predictions are available for iOS and Android apps. Predictions create dynamic user audiences that will complete (or...

To measure your app’s “success”, its viability and profitability as a business, it’s enough to track two indicators: Customer Lifetime Value (CLTV) and Customer Acquisition Cost (CAC). CLTV, customer lifetime value, is the profit user generates over the time of using the app. CAC is a user involvement cost. The difference between these two indicators lies in the project net profit. For a successful and profitable product, CLVT should be higher than CAC. Otherwise, the...

A smoothly working mobile app means happy users. App crashes affect a lot of factors: quality, conversions, feedbacks, and can occur for various reasons: updating separate module or SDK from the side of the services supplier, e.g., Firebase; server errors or server software update; changing dependences and device software update, etc. A post-development testing helps refine the app, detect critical crashes and errors on main devices. However, even high-quality testing does...

PUSH notifications are an instant messaging technology that sends the information from a mobile app to a user based on pre-set parameters. PUSH notifications are used to inform users about in-app events, content update, promotional offers, etc.; they can contain a heading, a description and an image and perform certain functions: open a particular app section or content.
There are two types of push notifications:1. Automatic, which come to the user on an event, for...

A deep link is an address that redirects a user to any place in the app (content, section, particular screen etc). Deep links look similar to a URL-address – a URL-scheme, for instance, mobileapp://my_content. Such links can be opened on a mobile device by mobileapp only on condition that it is installed and is able to process the link (there are commonly known deep links that can be processed by several apps, e.g., geolocation geo://, video video:// and so on). Deep links...