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Almost everyone needs help when it comes to keeping fit. Some try to lose weight or want to gain muscle mass. Others seek to work out more gradually and motivate themselves for more intensive training. Sports apps serve as a reminder of the goals that have been set and encourage people to pursue them.
Such apps are in demand not only among people who don’t practice sports on a daily basis yet, but also among sports clubs, fitness clubs, gyms, yoga centers etc. They...

Nowadays, your online shop has to have a mobile app for iOS and Android devices. In this article, we’ll explain why it’s a “must”. To begin with, mobile apps are a modern trend, and buying via the phone helps people save their money and time. If your business still has no mobile app, you risk losing to your competitors.
Consulting agencies and brands research shows that a mobile app increases conversion and a purchase average cheque, helps support customer...

Firebase Predictions make it possible to detect and create user segments that are the most likely to make (or not to make) a particular action in the application (for instance, make a purchase or watch a video). Firebase Predictions are based on machine learning: the system analyzes user behavior and predicts their further steps on the basis of the findings.
Predictions are available for iOS and Android apps. Predictions create dynamic user audiences that will complete (or...

To measure your app’s “success”, its viability and profitability as a business, it’s enough to track two indicators: Customer Lifetime Value (CLTV) and Customer Acquisition Cost (CAC). CLTV, customer lifetime value, is the profit user generates over the time of using the app. CAC is a user involvement cost. The difference between these two indicators lies in the project net profit. For a successful and profitable product, CLVT should be higher than CAC. Otherwise, the...

Thanks to its unique features, augmented reality doesn’t compete with VR, but works as a separate trend. Nowadays, AR is a convenient and quite multifunctional technology. It can be used to quickly transmit information, demonstrate machines’ operation, arrange creative performances and develop unique online-games. Another important AR feature is a budget-saving potential. AR makes it possible to save money on various resources - from paper to staff. Augmented reality is...