Firebase Overview: Analytics and Promotion
In two previous parts, we were focusing on Firebase features for developing and launching mobile apps. In this article, we’ll introduce to you Firebase tools used for product analytics and promotion - key milestones in building a mobile business.
– Events and Google analytics are used for user behavior analysis (e.g., time of use, involvement, the number of conversions) and give information about key in-app events (e.g., opening a particular screen or pushing a...
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The Importance of Blogging for Business
This article may be interesting for business owners who have just started their business, whose online trading is not yet running smoothly or whose website looks like a mere business card. We will explain to you why it is important to have a website-based blog and how powerful the effect of attracting visitors through natural search traffic may be. You will also find several tips that will help you develop your blog effectively.
So, let's look at the main reasons why a...
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Storytelling: How to Create your Success Story?
To attract users or potential partners, business has to be able to appropriately showcase itself and its products. In this case, it’s important to ensure that you grab your target audience’s attention and clearly demonstrate your advantages.  
In our article called How to Start Your Success Story we discussed the main point of storytelling, which is creating a main character. We looked at the case of a company that develops products and looks for solutions seeking...
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Native and Cross-platform Application: What's the Difference?
Year after year, a mobile apps competition between iOS and Android grows at the speed of light. Up to 80% of the global mobile market belongs to Android, and less than 20% to iOS. It is important to keep in mind that each country has its own peculiarities. For instance, over 65% smartphones in the USA are powered by iOS. In most cases, mobile apps development requires both iOS, and Android versions. If you develop the app for one platform only, you may lose a big share of the...
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Website Search Engine Optimization
An intensive growth and information technologies invasion of our everyday life make ongoing business constantly develop and adjust to current market changes. Today, it is hard to imagine any business without its own website (either a business card, or landing or a full-scale website) – it is a must necessary for a successful start and further development in Digital.
Millions of users daily utilize search engines and look for necessary goods or services. A website is a...
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